Shafia London, left, and Kelvin Franklyn of St. Vincent Brewery Ltd.

St. Vincent Brewery Ltd. has launched a promotion, which will see Vitamalt drinkers winning cash, 4G mobile devices, phone credit and Vitamalt four packs.

The latest promotion, dubbed “Vitamalt-Life Made Easy” is designed to reward Vitamalt drinkers, and will continue until Sept. 29

Speaking during the launch this week, Operations Commercial Manager at the Brewery, Shafia London-Williams, said Vitamalt drinkers must look under the crown for individual letters that can be combined to spell “VITA CASH”, “VITA CREDIT” or just simply “VITA”, and as a result win prizes.

Persons who have crowns with the letters that spell ‘VITA CASH’ will instantly win US$150, while persons with crowns that spell ‘VITA CREDIT’ will win a 4G ready handset and credit. Crowns spelling “VITA” will win a six-pack of Vitamalt.

“The St. Vincent Brewery Ltd., through our brand Vitamalt, is pleased to launch this Vitamalt under the crown promotion,” said London-Williams, who stressed that the promotion is geared towards all consumers, “as we would like to reward them for enjoying their favorite malt beverage…

“This is a true demonstration of our tagline ‘Vitamalt — takes care of you’,” said London-Williams, who encouraged consumers to look under their crowns when they purchase Vitamalt.

“When you purchase Vitamalt, look under the crown and there will be various letters that can be combined to spell different words, and based on the words spelt, you can win prizes,” she explained.

London-Williams said cash prizes and handsets and credit must be redeemed at the Brewery, while Vitamalt four-packs can be redeemed from Brewery’s sales truck or from the Brewery itself.

“We want to encourage all consumers to continue enjoying Vitamalt and Vitamalt will continue to reward you. We are very pleased with this promotion because we know at a time like this everybody needs cash especially for those parents who have children going back to school… it is very easy to win,” London-Williams said.

She added that Vitamalt is the leading malt beverage in St. Vincent and the Grenadines, adding, “So we think that it is our responsibility to reward our consumers.

“We want to say thank you to customers and we know cash is something people value a lot and we also know that people need to be in touch and they need credit”.

Meanwhile, Marketing Coordinator at the Brewery, Kelvin Franklyn said, “The promotion is for everyone. We just had a very successful promotion for Hairoun Beer, so this is for persons who do not drink alcohol. We have a wide variety of products and we cater for everybody, so this is your chance to participate”.