A secion of the crowd at the launch of the Windward Carnival.

Carnival lovers from Stubbs to Fancy were placed in a festive mood on Saturday with the launch of the Windward Carnival at the Georgetown Primary School Grounds.

The festival was made possible through platinum sponsorship from Digicel SVG, and featured a number of top local artistes, including Digicel’s brand ambassador, Lancelot “Mad Skull” Gloster-Scott.

Digicel’s Marketing Manager, Danielle Cupid said the company is pleased to be associated with this country’s premier national festival,Vincy Mas, once more.

She added that while the main highlights of Vincy Mas are scheduled for June 24 to July 5, it is rural activities like the Windward Carnival that make Vincy Mas the spectacle it is year after year.

Cupid said Digicel SVG saw it fit to support the Windward Carnival 2016, as the rural festival promises to feature a schools’ pan, calypso, raga and soca monarch competition, geared at exposing the talent of the rural students.

The 2016 Windward Carnival will also include a night mas component, targeting both male and female revellers.

Cupid said that for many years the telecoms company has been partnering with a number of rural communities to ensure the overall success of their various events.

She said Digicel has been a huge pillar of support for the P’tani Carnival and in 2016 the company intends to be even more visible during the national festival, pledging to support rural carnival events across all of St. Vincent and the Grenadines.

The Windward Carnival will move into high gear on the weekend of June 15.