The St. Vincent Brewery Ltd through its band Vita malt has launched another under the crown promotion (UTC) called, “VITALIFE.
“This promotion is the first consumer-oriented one for the year under the Vita Malt brand. Our focus this year is to build the brand by engaging and rewarding our consumers,” the company said.
“Vita Malt is the leading malt brand in St. Vincent and the Grenadines and to bolster our sales and consumer experience we have crafted this campaign solely with the consumer in mind,” the company further stated.
It said there are several exciting and practical prizes to be won from purchasing Vita Malt and looking under the crown for the winning prize.
The prizes are as follows:
- Free Vita Malt
- Samsung Smart Phone
- Free Gas Vouchers ($50 and $100)
- Vita Trip (all-expense paid weekend trip for 2 to St. Lucia)
The promotion is two-fold in that there are instance prizes to be won as in the (free Vita Malt, Samsung smartphone, iPad and the gas vouchers) To win the trip consumers have to enter our sweepstake draw by simply placing five Vita Trip Crown Corks in an envelope with their contact details and drop it in one of our collection boxes nationwide. There is no limit as to the amount of entries you could enter.
“We also have extended the promotion to further engage our consumers. Every week the Vita Malt team on random days will visit participating supermarkets and conduct a Vita Malt Ring-off. How this works is once a shopper has a 4-pack of Vita Malt in their basket or trolley, Vita Malt will pay for the entire shopping.
“The promotion is geared to all our consumers as we seek to reward them while enjoying their favourite malt beverage. This is a true demonstration of our tagline; Vita Malt takes Care of You!”
The prizes are redeemable at St. Vincent Brewery Limited. The free Vita Malt could also be collected from any of the company’s sales trucks.
The promotion runs from April 4 to May 9 or while stock lasts.