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In yet another industry first, Wednesday saw all of Digicel’s 7,000 employees across 32 countries worldwide partnering up to serve customers directly as they worked to put the “us” in “customer”.

The first-ever global ‘Customer Day’ saw everyone in Digicel, everywhere across all markets, all functions and all teams dedicating an entire day to all things customer.

Whether it was partnering with a customer care agent to take customer calls, responding to customers on web chat, going on or attending to customers in-store or meeting with corporate customers — every one of Digicel’s 3,500 non-customer facing employees partnered up with customer-facing employees to serve customers.

Commenting on the drive to put customers at the centre of everything the organisation does, Digicel Group CEO, Oliver Coughlan, said:

“Truth be told, without our customers, we don’t have a business. We take that responsibility to serve them very seriously and we always want to do better and be better for them. So our Customer Day was a chance to walk in the shoes of our amazing customer-facing employees, learn from them and from our customers — and thank them.”

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Coughlan further said: “This was all about putting the ‘US’ in customer and I could not be more proud and thrilled at how our 7,000 people worldwide responded to the challenge. The energy and enthusiasm from our people and our customers was sky high and it was such a success that we will be making it a regular thing.”

CEO of Digicel St. Vincent Ltd, Fanta Williams was also elated to have been a part of the Customer Day activities.

“Every Day is Customer Day at Digicel and as a Digital Operator; it is our promise to be transparent. No hidden charges; no tricky terms & conditions; no leaving you hanging. in fact, effective immediately, ‘pay as you go’ charges have been discontinued.  That means you can turn your mobile data on to Stay Connected with family and friends and never worry about unplanned pay-as-you-go LTE data charges. We are putting the ‘us’ in customer and ensure that everyday is customer day,” Williams said.