Carnival planners have noted the importance of Vincy Mas to this country’s economy and have called on its marketers to not let their guards down.
Dennis Ambrose, chair of the Carnival Development Corporation (CDC) said Thursday that other countries are capitalising on Vincy Mas marketing tools.
“Carnival remains a major marketing tool for any country, as I am sure everyone will notice from television advertising that many, many countries use these types of national cultural festivals to bring visitors to their shores,” he told the prize-giving ceremony for Vincy Mas 2013.
“ We should be no different. Much of our economy still depends on the next visitor who comes here and has to buy food, rent accommodations, rent vehicles, go to restaurants, purchase our arts and crafts, hire people to assist with their needs — the possibilities are endless,” Ambrose further stated.
“I say this to remind the sources which are established to assist with the marketing of Carnival, that this is not the time to drop our guard. We have to maintain such a pace, that other territories will continue to copy-cat and capitalize on our ideas in order to sell their carnival product. “
He said other countries are willing to pump more funds into marketing their carnivals, using our Vincy Mas tools “because they see a good thing, and they aim to overtake us and could eventually crowd us out of our placement as the hottest carnival, and that could happen if we fail to put a bigger thrust on marketing this spectacular festival of ours.
“It is a well established fact, that in order to make money, we must be prepared to spend some money to market our festivals in a powerful way,” Ambrose further stated.
The CDC said EC$600,000 in prizes was distributed this year.