The views expressed herein are those of the writer and do not represent the opinions or editorial position of I-Witness News. Opinion pieces can be submitted to [email protected]
An open letter to the manager of Hot 97FM, Luke Boyea
HOT 97 is the undisputed champion of entertainment radio in SVG. Your management and your DJ’s must be commended for building such a powerful brand. I have absolutely no doubt that your team is an excellent one, well paid and happy to be working for your establishment.
Carnival is an event organised by the CDC that offers opportunities for all businesses to grow their revenue when compared to what happens during a normal time of the year. Your shows are well advertised, organised and attract massive crowds. Like all successful radio stations, show business helps to build loyalty, anticipation and market share. It is that market share which attracts prime advertising dollars.
So if we consider for one moment what could happen to any business if we don’t have Vincy Mas, we will see the impact on the business and the economy.
I have advocated several times that if we don’t build and protect our Vincy Mas, there are many other countries in the Caribbean who would eat our lunch. So I am advocating the “all hands on deck” approach, not only for the entertainment side of Vincy Mas but also most importantly on the DEVELOPMENT side.
The CDC needs your help to develop the DEVELOPMENT side of Vincy Mas.
Here is why:
1. HOT 97 has the listenership
2. HOT 97 has the biggest shows
3. HOT 97 has management expertise that can be tapped on.
4. HOT 97 has to ask the announcers to help the CDC to push the competition shows organised by the CDC
5. HOT 97 has to stop treating the competitive shows as competition for HOT 97-organised events.
I contend that if the “all hands on deck” approach is not pursued, the CDC will continue to see declining gate revenues, they will not be able to advertise Vincy Mas outside of SVG, less persons will come to experience what we offer and Vincy Mas will eventually decline.
We need to grow Vincy Mas. If we do HOT 97 and the other businesses will make more money. We have the undisputed “Hottest Carnival in the Caribbean” and we will all go away smiling happily ever after.
The views expressed herein are those of the writer and do not necessarily represent the opinions or editorial position of iWitness News. Opinion pieces can be submitted to [email protected].