Regional energy solutions provider, Sol, says it is preparing to significantly expand its Sol Retail Brand by rebranding Shell service stations to Sol service stations in St. Vincent, Barbados, Grenada and St. Lucia.
The announcement comes as the company prepares to celebrate 10 years of operations.
Sol’s Caribbean operations began in 2005 when the company acquired Shell’s business in the Eastern Caribbean, Guyana, Suriname and Belize.
The company says it has had a long and successful relationship with Shell over the last 10 years, adding that Sol’s decision to rebrand these service stations is part of its strategy to continue with the roll-out of “a truly independent world-class company that combines the best of Caribbean understanding and international technical expertise”.
Gerard Cox, chief executive officer of The Sol Group, said this is an exciting time for Sol, its team members and its customers across the region.
“Sol is proud to be Caribbean. We have been able to compete successfully in a global market as a result of the vision, enthusiasm, and work ethic of Caribbean people across the region. We believe that our best days are ahead of us and we will continue to invest in the communities in which we operate,” he said.
Noting that Sol is a world-class company managing large, highly complex businesses in 23
territories across the Caribbean and Central and South America, Cox said that Shell customers can look forward to a smooth transition from the Shell brand to the Sol brand.
“We have an outstanding team that is as good as any in the world,” he said.
He also noted that the customers are expected to experience minimal disruption as a result of the rebranding process and that this process is expected to be completed in 2015.
Sol provides energy solutions to the shipping, luxury boating, aviation, mining and trucking industries.