Beache has seen the light of the intricacies of negotiating with airlines.(IWN file photo)

Head of the Tourism Authority, Glen Beache, used a town hall meeting he held in Montreal, Canada last Friday to attack social media commentators, who he said behave as if they are experts on negotiating with airlines.

Beache’s comments came in a speech in which he essentially had nothing new to report — after five years of trying — about when Vincentians in that North American city can expect to fly home on regularly scheduled or regularly chartered direct flights.

Beache said that in trying to attract airlines to fly to Argyle International Airport (AIA), the diaspora plays an important role.

He said he had met earlier that day with Air Canada to discuss the potential of having direct flights to AIA, adding that the government has been in talks with airlines all around the world for at least the past five years.

‘You name it, we have spoken to them. Today was not our first meeting with Air Canada. We’ve met with WestJet, American Airlines, JetBlue, Sunwing, BA, Virgin, Caribbean Airlines, Air Berlin, Copa.  You name it. Once they are willing to meet with us, we have met with you. So, I want to put that out there to say it is not a lack of effort,” Beache said.

Beache, a public relations expert, has met with any airline willing to meet with him but has not convinced any of them to fly to Argyle. (iWN photo)

He said that when AIA opened on Feb. 14, a lot of people felt that there should have been regularly scheduled international flights immediately.

The airport had missed completion dates annually since 2011. And Beache said that WestJet and JetBlue were ready to come in October of 2015 and last December, they had a contract signed with American Airlines ready to fly into AIA.

“Unfortunately, we missed these dates,” Beache said, adding that the government has put in place and will continue to put in place the things that the airlines look for.

He said that nationals love SVG and think that airlines should fly to the country.

“But we have to face facts also.  Airlines are not going to be coming into St. Vincent and the Grenadines because they love us or because they think [of] how beautiful we are. The bottom line is if they can’t make money, they are not coming into the country,” Beache said.

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He told the gathering that while he loves social media and gets a lot of news there and while Facebook, arguably, the most popular social medium among Vincentians is positive, “It also contributes some negativity to how we do our work and what we do.

“And as a Vincentian society, I think sometimes we go down a wrong line. And when I say that, that is not to tell anybody they shouldn’t have an opinion — your opinion is yours. You have a right to it, you have a right to speak your own mind. But it also comes with a — I don’t want to say connotation. It also comes with this effect that we tend to believe we are experts on every single thing. And because social media is done over your screen and you are not in front of people, it is easy to type in something and let it go.”

Beache said one of the issues he has is that the airlines would have to do their forecast and look at the figures coming into St. Vincent.

He noted that up until Feb. 14, the largest commercial aircraft that “could land in St. Vincent and the Grenadines” was an ATR 72-seater, and, depending on the wind at E.T. Joshua, it could not take off full”.

He asked the audience to compare that to SVG’s neighbours that could have 737 landing up to eight times a day with 180 passengers.

“And what makes it harder for the airlines to forecast a place like St. Vincent and the Grenadines is because, for them, St. Vincent and the Grenadine is a new destination,” Beache said, adding that there are no figures for direct access.

‘So, in their forecast, they have to look at our numbers, we have to break it down for them by provinces, we have to see what it is like in the tourism season compared to the slow season, look at it in Easter which continues to grow… They have to look at the summer figures, what are the type of numbers we have coming in.”

Beache said that last summer, it was so hard for people to get out of SVG, people actually took cargo boat from SVG to Trinidad and then fly to North America and England.

He further said that because SVG is a new destination, the airlines will not take all the risk.

They will also look at hotel capacity, which is currently 2,220

Beache was very critical of Vincentians commenting on social media, especially Facebook. (Internet photo)

“Our aim is to get that up to between 3,500 and 4,000 rooms. If we can do that, it makes it a lot easier for us to attract the airlines,” he said, adding that the government has decided to construct a hotel of about 250 rooms.

Beache said that he was meeting with American Airlines last year and during the last meeting before the contract was signed, a Trinidadian executive in the airline told him she understands what he meant when he said the task of wooing airlines was tiring.

“She said I know what you mean. She said I’ve been following all the social media remarks and she said it’s funny how everybody knows what you have to do in order to get these airlines in and done understand the intricacies.”

Beache said that he gave the story because American Airlines follows the Discover SVG page “and they see all the negative comments and they see some of the comments that make no sense to the airline industry whatsoever.

“I am sorry, to get an airline into St. Vincent and the Grenadines is not me going down the road to the Chrysler dealership and picking up a new car,” said Beache, who said negotiating with the airlines has been a learning experience for him.

“Yes, I know my marketing, I know my public relations, everything. But the airline industry is very difficult to deal with,” the former tourism minister said.

“And you will be getting the airlines, but it does not happen overnight. Because we missed some dates, we have to start from the beginning. They have to do forecasts; they have to look at our figures from last year; they have to look at our room stock. And whatever we can provide for them, we will provide.  We will continue to discuss with them,” he said.

7 replies on “Beache attacks social media critics, says wooing airlines not like buying car”

  1. I find no fault with Mr. Beache. He has the impossible job of putting lipstick on a pig and convincing everyone it is a fashion model. I am not saying SVG is a pig. I am saying all the prerequisite conditions for a boom in tourism in SVG did and do not exist…yet and if they ever will depends on if we ever get a real leader in the high office that can think. As C.ben has consistently illustrated the country is not ready for an international airport. It is going to be a long hard road building tourism the backwards way. Many tourism companies will not come here because our crime-rate is too high. It is too high because our leader takes too much money from the economy and does not create conditions where ANY jobs can be created in the private sector. As we continue to go backwards things will only get worse. Our government is way too big. All these jobs and spending on all these projects mean we have to be highly taxed to pay for it all. When no private sector jobs are created it means those who do have money have to pay a higher percentage of their income to satisfy our government’s appetite for money. Who is going to break this cycle?…Not Ralph, he feeds from it.

    1. Our liabilities increase while our assets get smaller, where do we think this will lead?…More borrowing of course…more taxes, more debt for our children to pay.

  2. C. ben-David says:

    1. The diaspora has little or no role to play in attracting airlines to fly to AIA except to serve as passengers. This role lies exclusively with the government of SVG.

    2. A lack of effort in trying to attract airlines is not the problem; the problem is our mainland’s lack of mass tourism potential.

    3. “The bottom line is if they can’t make money, they are not coming into the country” also means that they will indeed fly here if we pay them enough money for the unsold seats, which we could not afford to do for any length of time except for the run-up to the next election.

    4. When “the airlines would have to do their forecast and look at the figures coming into St. Vincent,” they would conclude that there is not enough traffic potential to make a profit. Hence, all Beache is negotiating about is the huge concessions he would have to grant to them to fly here.

    5. Everyone — including the airlines which do their own independent research — knows that 99.9 percent of stuff on social media is pure crap. So, what is the point of even commenting on this?

  3. It perplexes me that so many of these discussions about AIA seem to overlook the fact that the country, in its entirety, is St. Vincent AND THE GRENADINES. Your most desirable tourist draw is these beautiful small islands. They already have everything that many visitors want in a Caribbean destination: Beautiful beaches, small and comfortable lodgings, local residents who welcome visitors and make them feel at home, an adequate number of good local restaurants, plenty of “perfect” beach bars, and an easy-going and generally crime-free environment. (As is sometimes noted, residents of the Big Island often choose to spend their weekends and holidays on one of their “little sister” islands, for all those reasons.)

    For years, visitors have been willing to put up with less-than-easy access to these islands – because the destination is so worth some traveling “inconvenience.” The thing most desired has always been convenient and comfortable public transportation among the Grenadines. Of course it’s possible to arrange charters, for example, between Bequia and Mustique, or to visit the Tobago Cays for a day, but regular inter-island travel would be a bonanza for the entire country, IMO. Visitors staying on one island often wish to visit some of the others, if only for a day, but arranging such a trip usually turns out to feel like more trouble than its worth. This is a shame.

    It seems misdirected, to me, to commit vast energy and funds trying to make St. Vincent itself into the kind of “Caribbean paradise” that already exists, in multiple manifestations, on your glorious Grenadines. The country already has what tourists want; it’s just not on the “big island.” A “fast ferry” directly from AIA to several of the Grenadines would be welcomed, for starters!

    1. C. ben-David says:

      Amen, brother, Amen, the Grenadines is and will continue to be our primary tourist destination.

      Inter-cays travel is easily expedited by speed boat or air travel using Mustique Airways or SVGAir.

  4. Patrick Ferrari says:

    “… to get an airline into St. Vincent is not me going down the road to the Chrysler dealership and picking up a new car” is a moot point. In 2012, Beache indicated that he had already picked up his new Chryslers and was going to announce his models by the middle of 2013. Those were the days when let them eat cake worked – more easy. (http://searchlight.vc/svgta-to-name-airlines-flying-into-argyle-airport-p41613-82.htm)

    “Yes, I know my marketing, I know my public relations, everything. But the airline industry is very difficult to deal with,” is like me saying, “I can run fast, very fast and everything. In St. Vincent. But it is very difficult to beat Usain Bolt.” So far, it is looking that Beache and I-man have the same chance at airlines and Bolt.

    Would dilute-the-buck Beache please enlighten the public as to the diaspora’s role in attracting airlines to fly into Argyle.

    What about Air Berlin? That was a done deal the way let-them-eat-cake Beache told it. (http://searchlight.vc/air-berlin-expresses-interest-in-flying-to-svg-glen-beache-p47429-82.htm)

    He said people felt that there should have been regularly scheduled flights immediately on the February 14 opening. If Beache knew since 2012 – and told us – which airlines were flying in, why would we not feel, in 2017, that there would have been those flights? Didn’t he expect us to believe him?

    The airlines want to make money? Noooo. Off of nice us? Cheap bastards. Tell them to stick it. Not that they are not doing that already. Without us telling them, too.

    He said, disparagingly, “… we tend to believe we are experts at every single thing.” Lawd. Beache, you said yourself that you know “everything.”

    Man, look, I done, you hear.

    1. C. ben-David says:

      This boy wonder would never be in a job well over his head save for his father. In little SVG, government positions are based on who you are and who you know, not what you you know and what you can do.

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