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MIAMI — Cable & Wireless (C&W) and WhatsApp have entered into a strategic marketing partnership.

The deal, a first for the Caribbean, offers C&W customers access to the full range of WhatsApp features across the company’s networks.

As a result of this partnership, C&W says it will introduce a suite of innovative packages with additional benefits for customers, which will be unveiled across all its markets in the coming months.

Cable & Wireless’s brands — Flow, BTC, and LIME — are currently the only officially authorised providers of WhatsApp data bundles in the Caribbean region, the company said.

“The agreement between Cable & Wireless with the world’s leading mobile messenger application, WhatsApp, highlights C&W’s commitment to bring the best value to customers through strategic partnerships,” it further said in a statement.

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“Since the emergence of Over The Top (OTT) Communication services, Cable & Wireless has maintained our commitment to work with authorised service providers to ensure customers have access to world-leading services on their devices, running on the region’s best networks,” said John Reid, C&W’s Consumer Group President.

“We are excited to work with Cable & Wireless to help people across the Caribbean stay better connected with friends and family,” said Brian Acton, Co-Founder of WhatsApp.

The most popular cross-platform mobile messaging app available today, WhatsApp Messenger is used by more than 900 million people worldwide to communicate with friends and family, near and far. The application enables WhatsApp calls, the sharing of photos, videos and audio messages, and allows the user to engage in multiple messaging conversations simultaneously on mobile phones and via WhatsApp Web.

“This partnership with WhatsApp will improve ease and convenience of communication technology, enrich our customers’ experience, and is, therefore, consistent with our mission – ‘Connecting Communities… and Transforming Lives’,” Reid said.