Telecommunications provider Digicel has launched it Monday T-shirt band for Vincy Mas 2016.
The band is dubbed “Temperature”.
The launch of Temperature, Digicel’s inaugural T-shirt band, featured a motorcade around Kingstown from and climaxed at Heritage Square with a concert.
Friday’s launch saw hundreds of Vincentians flooding onto the sidewalks of the capital trying to get a glimpse of Digicel’s 2016 Carnival production and to also witness the spectacular display put on by the St. Lucian male and female fire-eaters.
The event at Heritage Square featured a number of performances by local artistes including Mason, Hance John, Wetty Beatz and Digicel’s brand ambassador Mad Skull.
In addition to offering a number of sponsored giveaways, Digicel gave person an opportunity to enter into Digicel’s cash vault for a chance to grab as many coupons as they can in 15 seconds.
Tthe coupons included six pack Hairoun beers, Digicel credit, cash and Digicel branded products.
Digicel’s Head of Mobile Operations, Dionne Emtage said Friday’s event surpassed all expectations and served simply as a prelude of what is in store for Vincy Mas 2016.
Emtage said Digicel will ensure to offer revelers an experience like no other on the road come July 4.