Investment promotion agency, Invest SVG is further strengthening its commitment to export development within St. Vincent and the Grenadines as it hosted the first in a series of business development workshops to be held in the upcoming months.
On Tuesday, 24 business owners who operate across several sectors took part in a two-day entrepreneurship workshop facilitated by Niyan Fraser, an entrepreneurship researcher, academic and consultant.
Through information sessions, workshop discussions, group activities, and individual activities, this workshop was designed to enable participants to develop a better understanding of entrepreneurship and shift their mindsets from subsistence-focused to growth oriented.
Additionally, the workshop aimed to develop business owners’ skills needed to start and grow business; and to equip them with the knowledge and tools necessary for entering the export market.
Topics covered included: explaining entrepreneurship, explaining the concepts of opportunities and ideas, entrepreneurial capacity, starting a business, the process of entrepreneurship and the process of research.
On day one of the workshop, Fraser emphasised the difference between business ownership and entrepreneurship, noting that opportunities and ideas “come from anywhere”.
“If a lot of people are facing a particular problem or issue, then that can turn into an opportunity.”
He further urged participants to become aware of and recognise the gaps in the current market and identify consumers’ needs that aren’t sufficiently being catered to — if at all.
The series of workshops is scheduled to run until July and will cover topics such as preparation of business plans, export readiness, costing and pricing, insurance and, among others, copyrighting/trademarking.