St. Vincent and the Grenadines (SVG) made a special appearance at the London Rum Festival, the world’s longest-running rum festival since its inception in 2006, held Oct.12 to 14.
SVG partnered with the Caribbean Tourism Organisation Chapter UK & Europe to showcase its award-winning rums and the charm and allure of our multi-island destination.
The festival was hosted by the renowned Global Rum Ambassador, Ian Burrelland attracted rum enthusiasts from around the globe, offering exclusive seminars, tastings, and masterclasses led by some of the finest master blenders, distillers, and industry experts
Attendees were introduced to the rich flavours of SVG’s exceptional rums while being offered a glimpse into the diverse travel experiences that await visitors.
“From our stunning beaches and lush landscapes to our vibrant culture, SVG’s rums served as a gateway to the country’s multifaceted paradise,” the Tourism Authority said in a press release.
Minister of Tourism and Culture Carlos James said SVG’s rums are “a reflection of the soul and craftsmanship of St. Vincent and the Grenadines”.
He said that through The London Rum Festival, SVG had the opportunity to share its heritage with the world.
“This collaboration with the CTO is an exciting way for us to connect rum enthusiasts not only with our award-winning spirits but also with the beauty and adventure that await them in our islands. SVG offers a unique blend of experiences, and we are thrilled to introduce festival-goers to the heart of our culture,” James said.
The Tourism Authority said SVG’s presence at The London Rum Festival highlighted the harmonious blend of rum and travel, inviting connoisseurs to explore both the rich taste of its spirits and the unforgettable adventures that come with visiting the islands.
“This strategic initiative showcased SVG’s rums as more than just beverages, but as a true reflection of its vibrant culture and inviting way of life.”
You don’t mention whose rums and which brand, I can only hope that Sparrow was well represented.