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Local radio station, WEFM 99.9, is launching a reading initiative this summer.

The initiative, “WEFM’s 2014 youth Summer Reading Challenge”, is open to all youths aged 12 to 15.

The station understands that in the education sector, a considerable amount of our students are either shying away from reading or are not expressing a high proficiency in reading.

WEFM said that Through this challenge, it is trying to promote more confident and skillful young readers who can act as reading ambassadors and therefore entice more youths to be confident readers.

The entrants will be asked to fill out an application form, on which they will be required to write a very short essay, which will be judged to select 10 semi-finalists.

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These 10 will then be required to read and compete on social media — from which five will be chosen based on response.

The final five will get to spend one week in the studios of WEFM 99.9, located at Lower Questelles from Aug. 11 to 15.

During the one week period, the five youths will be trained to be more confident and skilled readers by the standards of broadcasting and will each get their chance to showcase their skills by reading a portion of the news live on the station from Aug. 18 to 20.

The most outstanding presenter of the final five will be adjudged the Winner of the “WEFM 2014 Summer Reading Challenge”.

All finalists will each receive a bag pack filled with school supplies, and other prizes.

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