Officials looks on as Chair of ECBI, Audrey DeFreitas, prepares to cut the ribbon at the opening ceremony. (IWN Photo)

East Caribbean Bottling Inc. (ECBI) officially re-commissioned the Ju-c bottling plant in Campden Park last week, with Osmond K. Davy, chief executive officer of parent company, East Caribbean Group of Companies (EGCG), saying that the development will redound to the economic benefit of St. Vincent and the Grenadines.

“What are the spin-offs of the re-opening of Ju-c? We have engaged or employed some 40-plus people, during this festive season, we will see further circulation money, there will be increases to the NIS and the P.A.Y.E. division. In all, it will be a contribution to increase our GDP, which, in my term, is nation building,” Davy said.

Juc-C, a carbonated soft drink, is being offered in six flavours, including ECBI’s own special cola, which was formulated in-house.

Davy said the company will also bottle Village Ram — an energy drink, water, and fruit juices.

“In our opinion, the sky is the limit,” he told the ceremony, which was also attended by government and state officials, including Governor General’s Deputy Susan Dougan, Prime Minister Ralph Gonsalves, Deputy Prime Minister, Girlyn Miguel, MP for South Leeward Nigel Stephenson, Minister of Trade, Sen. Camillo Gonsalves, and Sen. Jomo Thomas.

“For all of us, today is a momentous day in St. Vincent,” Davy said, adding that it was a great feeling to be reopening Ju-c one month before the Christmas holidays.

“For Vincentians, it is a new source of pride; it is nostalgia in a bottle. Our children will now be able to experience the taste of Ju-c. We brought back just for you,” he said.

Students of Lowmans Leeward Anglican School perform a coral speech at the ceremony last week. (IWN photo)
Students of Lowmans Leeward Anglican School perform a coral speech at the ceremony last week. (IWN photo)

ECBI acquired the assets of the financially-troubled Bottlers (St. Vincent) Ltd., in April, several years after the company ceased operations.

Audrey DeFreitas, chair of ECGC board of directors, said the decision to acquire Bottlers Ltd., was a hard one for director of ECGC to make, “as it meant moving away from our core business and entering into uncharted waters…

“… However, the CEO Mr. Davy and his team convinced the board that this acquisition would not only add to the company’s portfolio but will also contribute to the building of the national economy by increasing employment while contributing to the social development of our country.”

DeFreitas said that as chair, she now has “renewed vision for ECGC, which is to be the producer of choice in the OECS for the food and manufacturing and processing sectors, setting and delivering standards of excellence in quality customer service, employee empowerment and shareholder value”.

Prime Minister Ralph Gonsalves, delivering the feature address, said that the project took longer that he hoped but he was pleased with it.

He said he and his government has been active in supporting the venture, after the former owners of the company had a lot of financial difficulties and their bankers closed in on them.

He, however, said that “in order to get off the starting blocks” he had to personally authorise certain kinds of waivers from the previous company “even in their dying days to make sure that something could come out of the ashes”.

The government’s director on the ECGC board was given clear instruction to support the acquisition, Gonsalves said, adding that he knew that the Viera family was very much along the same line.

The government and the Veira family, combined, are the majority shareholders of the company.

3 replies on “New Ju-c factory commissioned”

  1. What we don’t need is more fizzy sugar-water to make people even fatter and more likely to develop diabetes.

    What we need to produce are unsugared local fruit juices, something we can’t do because there is no direction or vision provided by government to lease the idle or underused estates they control to private-sector interests willing to invest in intensive fruit-tree production.

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