New CEO of Digicel SVG excited to keep customers ‘at the heart of all we do’

The new CEO of Digicel St. Vincent and the Grenadines says she is excited to take the company to the next level, “through investments in the right technology and keeping our customers at the heart of all we do”.

Digicel has announced the appointment of Brenda Barbour-Charles as CEO for SVG.

Barbour-Charles has been a Digicel employee since 2002, working in a range of roles spanning sales, customer experience, commercial and marketing.

A press release says that during her time with the company, she has worked in SVG and St. Lucia, and this experience has given her a deep understanding of Digicel’s ethos and approach to serving customers.

Prior to this, Barbour-Charles was head of consumer sales and services role, and focused heavily on delivering operational efficiencies and consumer sales excellence.

“Her work, especially through the pandemic and 2021 eruption of La Soufrière, has contributed to the collective success and continued growth of the business,” the company said.

In congratulating Barbour-Charles on her promotion, John Mangos, Digicel Group’s Regional CEO said:

“Brenda’s tenure with the company is a testament to the quality of her work. Managing in such a fast-paced industry, meeting deadlines, and hitting targets is no mean feat, and I have no doubt that Brenda’s tenacity and drive will serve her well in this new role. I would like to congratulate her on her appointment and I know that she will deliver amazing things for our customers and our team in St. Vincent and the Grenadines.”

Commenting on her appointment as CEO, Barbour-Charles said:

“I am proud to be part of a company that has taken the region from strength to strength. I was there in 2003 when Digicel democratised communication in St. Vincent and the Grenadines, ending the long-held monopoly and I was there in 2020 when we relaunched as a Digital Operator, enabling customers to live their best digital lives.”